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Marketing
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Date Certain: LawTap Makes Scheduling a Breeze for Law Firms
- June 29, 2020
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Technology
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There is beauty in simplicity: The pitter patter of raindrops, listening to waves crashing on a beach. When it comes right down to it, everyone prefers and can appreciate simplicity, over complexity. Ease of use, the right interface: those are also things that can be simple and beautiful in their own right. But simplicity has been lacking in terms of appointment scheduling in
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Build Your Own Law Firm #11: Social Media
- July 14, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
Building a brand is largely about creating consistency and expanding reach. There are a number of ways that that can be accomplished; but, probably the cheapest and easiest way to do it is to utilize content marketing. Content marketing is just what it sounds like: marketing via the creation and dissemination of content. Content is
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Build Your Own Law Firm #10: Website Design
- July 14, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm, Technology
Creating a website is easier than it’s ever been before. Modern websites are CMS tools. CMS stands for content management system. And, it means what it sounds like: you pick your template, you add content — usually text, pictures and videos. The most popular website creation module online (WordPress) has a free option. Other products
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Build Your Own Law Firm #9: Opening Announcements
- July 12, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
Whenever you launch a new business, you’re building a new brand. No matter what you’re doing now, you did something else before. And, you’ll remain associated with that something else until you begin to inform, and then to remind, people of what you’re doing now. Even if you’re launching a law firm right out of
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Build Your Own Law Firm #8: Time Management, Part 1 – Hierarchy
- July 11, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
Business owners get paid when they work. You’ll no longer be collecting a salary and feeling comfortable about going online to shop at Amazon for a half hour in the middle of the day any longer. The name of the game is hustle. That being said, it’s very easy to become overwhelmed when starting a
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Build Your Own Law Firm #4: Office Space
- May 24, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
There are many contributing factors to the continually decreasing expense of opening a law firm. But, one of the chief reasons law firm founders are paying far less than they were even ten years ago has been the rise of office flexibility. Traditional law firm leases involved hefty price tags and long-term commitments. Yet, many
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Be an Entrepreneur, But Also a Normal Human Being: Mow Your Own Damn Lawn!
- April 16, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
Being an entrepreneur is at turns exhilarating and exhausting. Additionally, it’s isolating. If you work by yourself . . . you work by yourself. Especially if you work from home regularly, without anyone to spin your ideas off of, it’s very easy to live and remain in your own head; and, it’s hard to avoid
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Build Your Own Law Firm #2: First Clients
- April 11, 2018
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Starting a Law Firm
The ultimate question for a law firm’s viability is simply whether it can add clients on a recurring basis. When an attorney launches a new firm, the stage at which that question can be resolved affects how the new law firm will market it services. There are two ways that new law firms get clients,
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Collateral Damage: What Does Access to Justice Really Mean for Attorneys?
- May 3, 2017
- Posted by: jaredcorreia@gmail.com
- Category: Financial Management, Marketing, Technology
The battle for access to justice (or A2J, if you can dig it) is being fought on two fronts. There is, of course, the traditional notion, that lawyers should be connected with those most marginalized members of society via a pro bono or ‘low bono’ model; but, the definition of ‘those who can’t afford a
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Swing Low: How Comfort Promotes Stagnation
- April 28, 2017
- Posted by: jaredcorreia@gmail.com
- Category: Marketing, Technology
Almost every solo lawyer or small firm manager could stand to sharpen her business management skills. Some don’t know what they don’t know — I mean, how many years have we been talking about law schools needing to produce more business-ready/business-capable attorneys? Others, however, who do recognize that there are flaws in their business development
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